Entering the Chinese market? Here’s how to do it cloud-first
Establishing a digital presence in China can be intimidating for any Western business. You are forced to grapple with myriad new and rapidly changing regulatory and security concerns, various trade war tensions, and of course the Great Firewall. In setting up IT infrastructure from within mainland China, you’ll face considerations different from almost any other geography on earth.
Unsurprisingly, the Chinese cloud market is dominated by local players, with IDC figures showing Aliyun (also known as Alibaba Cloud) holding 42 percent of the public cloud marketplace in 2018, followed by Tencent Cloud at 12 percent, China Telecom with 9 percent, and Amazon Web Services (AWS) close behind with 6 percent. The total market for cloud infrastructure and software in the world’s second-largest economy reached $5.4 billion in the first half of 2019.