SAP will shut down SAP Anywhere service for SMBs
SAP has decided to “sunset” a front-office service with which it hoped to crack the small business market.
Launched in May 2016, SAP Anywhere was supposed to help small companies build online stores, create marketing campaigns, manage inventory and analyze business performance. To achieve this it offered integrations with web services from Google, PayPal and United Parcel Service.
Perhaps more surprising than SAP’s retreat from the small-business market is how little ground it won there.
Despite a worldwide footprint, with launches in the U.S., China and across Europe, SAP Anywhere has fewer than 60 customers — and almost half of those are inactive, said an SAP representative.